The most essential quality of New Nordic as a concept is the ability to find luxury in simple things.
So says Visit Denmark. That’s one way of putting it.
Before I moved to Denmark I thought Copenhagen was on Jutland (aka the sticky up bit above Germany) and that living here would be like the UK with added marzipan.
When you live small country it’s important to keep perspective, but yes, the supermarkets are awful. It’s easy to criticise things for being different. There’s reams of bloggage on DK bigging itself up, so here’s an alternative linksfest.
Must be a wind-up:
- We mock you – we love you (we no mock us); see Dehumanisation in Danish marketing for a dissection of two national myths and Exclusively Danish for why it’s so ‘unique’
- NOMA: the emperor’s new clothes
- You can have too many bikes
- Denmark’s ‘naked lady’ TV show
- What have I learned from Denmark
- A family day out at the local mink farm
How to fit in:
- 10 things not to do in Denmark (debatable)
- How to look like a Dane
- Danish comedy for confused foreigners “cosy racism” or , hmm…come back Victor Borge
- Why are Danes so weird? because it’s life in the slow lane – hygge helps
- Are you a Dane? the ultimate quiz where everyone is Danish – try to deny it!
On the other hand, here’s how to piss off a Dane.
Just how happy are they?
- The happiest country in the world is…
- Denmark Is Considered The Happiest Country. You’ll Never Guess Why. (huffbollocks)
- Should we trust the Danes? The World Happiness Report 2013
- Happiness Research Institute
- Can you be too happy? (clue: yes)
Michael Booth’s The almost nearly perfect people is out now and going large in The Guardian. Catch a flavour of it in Extremism, Danish style – the Danish edition garned lots of forehead wrinkling articles in the serious Danish press.
Patrick Kingsley’s How to be Danish is a pretty fair introduction, while Sam Leith was a bit early to the party. But for the true antidote to endless fairy tale #happydanes, Kierkegaard, the ultimate gloomy Dane taking himself too seriously, is your man – see Kierkegaard 2013.
Oh, and much of it is a Scandi thing.